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A New (Media) Day Dawning for the SEC

Posted: Apr 14, 2009

We ran across this video recently, and we thought we'd put it up for everyone to view.  It ran at the end of Raycom Sports final SEC game during this past SEC basketball tournament in Tampa.

We all know about the SEC's new ESPN deal which put the conference in the highest of financial brackets, but it is worth a moment to watch this video.  The announcers giving their thoughts on the end of Raycom's SEC deal all have deep ties to the conference, either from the geography of their hometown or from their alumni ties.

We're proud of the SEC and the magnitude of their deal, but ESPN will likely be a different animal all together.  Their interest in the SEC centered largely around getting wider carriage for ESPNU.  Like most of their year one attempts, ESPN's SEC coverage may have a few hiccups.

One of the most recent examples was Chris Low's story about Lane Kiffin's supposed "gas pumping" comment about South Carolina's football program.  Whether or not this it true, it quickly became fodder for bloggers.  ESPN surely loves a good controversy for all their talking heads to discuss.

Certainly, the SEC is no stranger to controversy.  It just usually comes from all the different corners of the conference, like local columnists or bloggers, as opposed to the one network positioning itself as the long term future home of SEC Sports.

So far, there's not a whole lot of SEC content ESPN.com yet.  They do have a good SEC Blog run by the aforementioned Low.  We assume there will be more to come as football season gets closer.

We must give ESPN credit for airing two SEC spring games - Georgia's last weekend and Alabama's this weekend.  There is little doubt that ESPN's media weight will be able to push the SEC further than it has any other time in the recent past

Clay Travis recently said it best - it's an end of era in the SEC on many levels.  The only thing that remains the same is change.  We can embrace it wholeheartedly, but it is still worth a few minutes of your time to look back on the last couple of decades, if only for some of us to see how much time has so quickly passed.



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