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"Sweet Home Alabama" To Become Alabama's Tourism Theme

Posted: Sep 20, 2007


Well, the news is out. Lynyrd Skynyrd's second biggest hit, "Sweet Home Alabama" will become the theme song for the Alabama Department of Tourism. This according to Alabama Gov. Bob Riley. The state will begin using the song in 2008. The tourism promotion program is budgeted at $4.5 million, and  the campaign symbol is a red, blue, yellow and white logo with the words ''sweet'' and ''home'' flanking the stylized word ''Alabama.''

The agency also plans to sell Sweet Home Alabama T-shirts and caps in retail outlets. Besides a $25,000 licensing fee, it will pay Universal Music a 6 percent royalty on logo merchandise. Ronnie Van Zant lives!


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